There are a lot of newbies, who would like to take care of their customers themselves. Problem is most of the issues that can be solved by an experienced person in 10 minutes will take an hour or more for a non-technical person. This will leave a bad impression for a startup hosting company.
Now this is where the problem comes in. How can you prepare your sales people to perform, for example, appointment setting work on business prospects that are highly technical in their knowledge? Remember, you need people who can represent your company well in the Information Technology market. One way to make your job really difficult to do is to use your sales skills on people who are not keen on your pitch. Key decision makers in need of tech support I.T want to hear specific solutions to their problems, not just some generalized idea about how your business can help them grow. But really, what kind of marketer will you need, a technical one or a sales-oriented one? Why not have both?
When you're an entrepreneur it's not your tech support I.T expertise like your business degree that people care about as much as the story of how you got to where you are today. The truth is often our passion for wanting to help others is rooted in something very personal to us, so it's incredibly important to share that reason why. I've also realized that it's okay to share our mistakes - they are an important part of our truth so don't be afraid of sharing them. It's from our mistakes that we are much better teachers.
If you are going to run a business or sell Managed I.T support uttah something on your site it might be important that you can include a shopping cart to make purchasing and selling hassle-free for you. More than anything else, though, the web host company must be able to secure transactions to avoid any identity theft and fraud. Thus, make sure that the web hosting company can offer you SSL technologies if you plan on having this kind of feature on your site.
Picking the right hosting package, however, is not enough. You also need to figure out whether all you need is basic web hosting, virtual dedicated servers (which you share with others), or a fully dedicated server. With almost 20 commercial websites, I like to have my own dedicated machine. That's the most expensive option, but it may be worth it. A good web host will give you all these options, and also the choice of hardware and operating system software.
Don't expect your target market to recognize how superior your services are if you are stingy in providing the detailed information they need in your marketing writing. You can be absolutely the best among your competitors and still not have enough clients, if you don't take the steps to ensure that prospects know enough about your business to decide to buy.